Truffles, marketing, design


Sometimes I enjoy looking our friends from Australia what they do to sell truffles and I found this review from a gourmet store for marketing truffles with a lovely desing. The document is quite heavy (23Mb) but worth it.
http://assets.newspaperclub.com/newspapers/0/10399_irdwz99d/newspaper.pdf
We should add in Spain some design to give value to our truffles, otherwise we’ll keep selling our melanoporum at 6-800€/kg, instead of the 1050€/kg reached in Australia for the last seasons.

Another “designer” annoyed by the artificial truffle oil used in some truffle festivals down under, made this logo to taunt the original logo festival:

Merry Christmas and Happy New Year, at least with some summer storms for our thristy truffles…

Marcos S. Morcillo

20121227-202803.jpg

20121227-202814.jpg

About trufflefarming

CEO of Micofora. Truffles and edible wild mushroom science and farming. Researcher, truffle farmer & mycologist
This entry was posted in Uncategorized and tagged . Bookmark the permalink.

3 Responses to Truffles, marketing, design

  1. Thanks Marcos. Very honoured to have you pick out our little paper!

    Hope your season is going well over there.

    • It was lovely edited!
      Truffle harvests in Spain this year won’t maybe reach 10tons!
      In the main market in Teruel are coming in just 2-300kgs a week, and the other markets are doing nothing.
      Thanks for following,
      Marcos

  2. Pingback: Madame Truffles Update | Madame Truffles

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s