Brands for Truffles and Mushrooms


new brand for wild edible mushrooms

The white truffle from Muzzana de Turgnano, a small town in northern Italy (between Trieste and Udine) have become the world’s first truffles to be certified by PEFC (which is the protocol most widespread for forest certification in Europe, as FSC is in other regions). This certification was initiated by the Associazione Amatori Muzzana Tartufo. Truffles are harvested by dog as traditionally at the region Bosque Baredi, that just has been certified by PEFC and covering over 160 acres of common land. As many of you may know Tuber magnatum can reach a market value of around 2,000 euros / kilo (see the Aqualagna tartufo market prices)
Forest certification can ensure the sustainable management, but if you are looking to give and added value to the product, a truffle or mushroom brand could be the best option. In this way, in Spain, it has been established the brand “tòfones de la Baronia de Rialp” (truffles of Baronia the Rialp, wich is a really good native truffle area) in Catalonia. Another one is the brand  “mushrooms under the umbrella of National Parks” in Andalucía or the brand “Mushrooms of Castilla y León”, recorded in 2010 (their logo is the upper image). Under this brand, a training program that specializes, from high commercial criteria to harvesters, handlers and operators of products for sale has been carried out.
A few years ago in our office in south Portugal, Micoflora, we’re using the same system PEFC to certify forests and their non-timber products.

All the best!

Marcos Morcillo

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About trufflefarming

CEO of Micofora. Truffles and edible wild mushroom science and farming. Researcher, truffle farmer & mycologist
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3 Responses to Brands for Truffles and Mushrooms

  1. Judith Evenaar says:

    Great design of the logo and very interesting to read about the certification! I had been thinking of certification because as a consumer of truffles you have no idea if a truffle is from a truffleorchard or harvested in the wild and you have no idea if it is sustainable production. There is no product information at all. Thanks again Marcos!

  2. you’re right! there’s no traceability in the whole system. Although now the most part of the truffles still come from the wild. Most of our forests do not have a certification system. In Spain the last 2-3 years, truffles from truffle orchards have been paid more, as they come more clean and better quality. You know, the wild truffle harvesters will sell you any truffle they dig up, even rotten, frozen, pretty small, and with the sauge for the dog!
    marcos

  3. The branding aspect will be just as fruitful as wines. The area from which the truffles come from will absolutely affect the quality, the taste and the price. A known brand with an export like this can be amazing when partnered with a recipe companion or even it’s own expert cooking advise resource. People want the finer things when it comes to food but want the best advise on how to prepare it, why not offer both.

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